Product Evaluation.
Product evaluation research gives your product its best chance of success. By finding out what customers want and adjusting your product accordingly, you gain a competitive edge in the marketplace. Product research also helps you develop goods that have a higher value and bring innovation to the market. With better products, you can meet or exceed your business goals. We guide our clients on the do’s and don’ts to ensure an impactful entry of their products into the market..
Research & Insight.
Our product research methodologies..
• Concept Testing-We use concept testing to survey a sample target of consumers about your product idea to determine how they feel about it.
• Price Testing-With price testing, we survey groups with different pricing options to measure demand elasticity or the correlation between product demand and price.
• Product Tests-Before you release your product, we can test-market it in limited areas to study how it may perform. We use different marketing messages, price points, and distribution methods to evaluate which tactics produce the best response.
