Head Business Development-East & Central Africa

Faith Mia is a highly skilled market research professional with over 8 years of experience in the industry. With a Bachelor of Science degree in Biotechnology and previous roles at Euromonitor International and Kantar Ltd (formerly TNS Global), Faith has a solid research background. She has excelled in managing complex research projects, from moderating focus group discussions and in-depth interviews, to overseeing project implementation, research field coordination, data collection, quality control, research analysis, and reporting.

Faith’s exceptional expertise has enabled her to provide valuable insights to clients in the fashion industry and FMCGs, conducting brand surveys, consumer research, market feasibility studies, and customer satisfaction studies. She now leads the business development team at R&I Group, where she leverages her research background and strategic thinking to help clients identify opportunities and grow their businesses.