Overview.

Research & Insights Group Ltd is an independent Market Research & Economic Development consultancy firm that provides a broad spectrum of comprehensive market research solutions with experience spanning over 35 years across Sub-Saharan Africa and the continent at large.

Research & Insights Group has a high work ethic and prides itself in providing innovative, yet practical market research and economic development answers to intricate challenging requests from a wide range of clients

Our Mission

We deliver customized research solutions. .

We deliver customized research solutions that leverage our team’s industry expertise, data analytics skills, and regional knowledge. Our goal is to become a trusted partner for our clients, helping them achieve their investment objectives”

Trusted by the largest companies globally

Our Values.

The Research & Insights Group is committed to delivering accurate, customer-focused, innovative, and ethical research solutions that empower clients to achieve their strategic objectives through collaboration and a dedication to quality.

Customer first
Passion
Integrity
Excellence

Meet the Team.

Quantitative Research Team

Multi-country Field Specialists

Specialists in large-scale surveys, face-to-face CAPI, CATI, and online methodologies. Our team is adept at sampling, field logistics, and managing high-volume data collection with quality assurance checks at every stage.

Qualitative Research Unit

Consumer Behavior Specialists

Experienced moderators, facilitators, and ethnographers trained to run in-depth interviews, focus groups, and immersive studies.

Field Operations Team

On-the-Ground Logistics

A robust network of local field supervisors and trained enumerators across over 32 African countries ensures culturally sensitive and regionally compliant data collection.

Survey Design & Tool Scripting

Questionnaire Design & Technical Setup

Our survey design team builds clear, logic-driven questionnaires tailored for CATI, CAPI, and online use. We script using SurveyToGo, Alchemer, and SurveyMonkey, with smart skips, validations, and real-time checks to ensure clean, high-quality data.

Data Management & Analysis

Data Processing & Insight Delivery Experts

From scripting tools to advanced analytics, this team transforms raw data into insights. We employ tools like SPSS, R, NVivo, and Power BI to deliver dashboards, coded transcripts, and detailed reports.

Client Strategy & Insights Team

Strategy, Innovation & Growth Team

Our client-facing team translates research findings into strategic direction—supporting brands, retailers, and agencies with insights that drive product development, brand positioning, and marketing effectiveness.

About Us

Careers

Want to be a part
of our team?

Please send your application and CV to careers@insights-researchgroup.com

Get a personal consultation.

If you have any query for related Consulting or would like to submit an RFQ.

Contact Experts
(254) 727797974